Bandai has published its NARUTO CARD GAME distributor list: 16 names, five regions

Distributor lists are the least glamorous document a publisher produces and one of the more informative ones. Bandai has now put one up for the NARUTO CARD GAME: sixteen names across five regions, ten months before the game releases.

The page opens with a single sentence of intent:

Thank you for your interest in the NARUTO CARD GAME! More information on how to become a Bandai TCG+ store and carry the NARUTO CARD GAME will be available soon.

That is the whole of the explanatory copy. Everything else is a directory.

The sixteen

North America: five distributors, split by country.

United States

• GTS Distribution
• Universal Distribution USA
• PHD
• Southern Hobby Distribution

Canada

• Universal Distribution Canada

Europe: six.

• ADC Blackfire Entertainment GmbH
• Asmodee NORDICS
• Asmodee THE NETHERLANDS
• Asmodee UK
• GAMETRADE DISTRIBUZIONE
• TCG Factory

Oceania: one.

• Let's Play Games Distribution

Latin America: two.

• COQUI HOBBY DISTRIBUTION
• Cartinha

Middle East: two.

• Jazeel
• Active Gulf, contactable by email rather than a storefront site

Each entry links out to the distributor's own website.

What it means for stores

If you run a game store, this is the list of companies through which you will eventually be able to buy the product and, for now, the list of people worth being on good terms with before allocation conversations start. Nothing more than that. Bandai has not opened store applications, published an order window, or described what a launch allocation looks like.

The phrase to note is "Bandai TCG+ store". BANDAI TCG+ is the same application that runs Bandai's card-game event registration, check-in and results, and the same one the convention tutorial sessions require for their CP-001 promo. Bandai is signalling that store enrolment for the NARUTO CARD GAME will route through that existing infrastructure rather than a bespoke system, which is what you would expect from a publisher already running One Piece, Digimon, Dragon Ball Super, Gundam, Union Arena and Battle Spirits through it.

What it means for players

Very little directly, and that is the point worth making plainly. No products and no MSRPs have been announced. There are no set names, no starter deck lineup, no booster configuration and no case or display counts. The only price Bandai has published for anything connected to this game is the $35 (+tax) Official Playmat listed on its Gen Con, New York Comic Con and PAX Aus event pages.

What the list does indicate is regional coverage. Bandai has committed to a simultaneous worldwide release in Summer 2027 rather than the Japan-first pattern several of its other titles used, and having distribution named in five regions this far out is consistent with that. It is a considerably wider opening footprint than a soft regional launch would require.

The gap is the obvious one: the five headings are North America, Europe, Oceania, Latin America and Middle East. There is no Asia heading and no Japanese distributor on the English page. Bandai has not commented, and we are not going to infer a strategy from a page that is explicitly still being built out.

Where this sits

The pre-release calendar runs through the October convention block, the Fest stops in Orlando and London in January 2027, and in-store tutorial sessions from January 2027, before the Summer 2027 release. A distributor list is the first piece of that chain aimed at the trade rather than at players, which usually means product announcements are the next thing due.

Our everything-we-know briefing tracks confirmed facts against open questions, and the events page has the full schedule.