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Licensed collectibles

Kayou Naruto cards

Kayou's officially licensed Naruto cards are the biggest Naruto collectible phenomenon of the decade — pure collector cards sold in tiered boxes, with a rarity alphabet that confuses every newcomer. Here's the whole system, straight.

Retro Archive · Kayou

The boxes

Box tiers explained

Tier 1

Entry-level box: 36 one-yuan packs (~$10–13). Lowest hit rates, non-holo R base cards; GP is its exclusive chase rarity.

Tier 2

Mid box: 30 two-yuan packs (~$18–20) with a guaranteed SR+ per pack; exclusive chase rarities CR (and ZR in Waves 4–5).

Tier 2.5

The 'cloud' box: 50 packs (~$25). The only source of CP (Cloud Print) cards.

Tier 3

Mid-premium box: 20 five-yuan packs (~$25–28). Home of the chibi-art exclusives TR, TGR and NR; SP and MR possible.

Tier 4

Premium chase box: 18 ten-yuan packs (~$33–59). SSR+ roughly every other pack; exclusive access to HR, BP, SLR and serial-numbered SE cards.

EX packs

Premium single packs (~$3–20) with Tier 4-level pull rates and exclusive SP variants; also a source of SLR and SE.

Know your pulls

The complete rarity ladder

Ordered from most common to rarest. The system was updated in 2024 (from box T4W6 onward) — rarities marked NEW only exist in the new system.

CodeRarityMarket prices
RRarePrices
SRSuper RarePrices
SSRSuper Super RarePrices
GPGold PrintPrices
CRCrystal RarePrices
ZRZ RarePrices
NRNoble RarePrices
TRTransparent RarePrices
TGRTransparent Gold RarePrices
HRHolographic RarePrices
LRLegacy RarePrices
URUltra RarePrices
OROver RarePrices
ARArt RarePrices
SLRStar Light RarePrices
SPSpecialPrices
CPCloud PrintPrices
PTRNewPoster RarePrices
PUNewParallel UniversePrices
MRMiracle RarePrices
BPBattle PrintPrices
SESpecial EditionPrices
ASPNewASPPrices

The market

Chasing singles

Most Kayou singles trade on eBay. Start with the chase tiers:

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Frequently asked questions

Are Kayou Naruto cards a playable game?
No — Kayou cards are officially licensed collectible cards designed for collecting, not gameplay. There is no rulebook; the value is in rarity, artwork, and condition.
What do Kayou's tiers (T1–T4) mean?
The tier marks the box series and price point. Higher tiers cost more per pack and carry better odds at the top rarities; several premium rarities only appear in Tier 4 and EX boxes.
What changed in the 2024 Kayou rarity system?
From box T4W6 onward Kayou updated the rarity structure, adding new premium tiers such as PTR and PU alongside the established ladder. Older boxes follow the pre-2024 system.
What is the rarest Kayou Naruto card?
SE (Special Edition) cards top the standard ladder — serial-numbered panorama cards limited to 777 or fewer copies each, found only in Tier 4 boxes and EX packs. Newer serial-numbered parallels like ASP (/99) and low-population promos command the highest prices.